Sales & growth
Check the sales behind your marketing reports.
Compare paid orders with tracked conversions to identify discrepancies before drawing a conclusion.
THE RESULT TO AIM FOR
A reconciliation table showing discrepancies, missing data and checks for the responsible person.
What you need
Authorized order, refund and conversion exports for one period. Remove unnecessary personal data and specify timezone, currency and counting rules. Attributed conversions do not represent all sales.
Getting started
- Choose a short period and document what each export measures.
- Compare totals, then match available order IDs without forcing matches.
- Have a person check a sample and tracking limitations before marketing decisions.
What you can measure during a pilot
Information quality, relevant follow-up and actually qualified enquiries.
The source · Local adaptation
taylorancapital · Nothing Threw ↗The source describes the principle or workflow. This adaptation and its outcomes have not been independently tested.
Source reviewed Oct 15, 2026