Plan a measurable website improvement.
Use evidence from one page to draft a specific change and measurement plan with AI, ready for the owner’s review.
An experiment brief with referenced observations, a hypothesis, one reversible change, a primary metric and decision criteria to approve.
What you need
A page screenshot, its goal and authorized aggregate analytics with dates and definitions. Add anonymized feedback if available. Share only permitted data with an approved assistant. This manual pilot adapts the observation–proposal–test sequence described for Amplitude; it does not reproduce Wave or require a new subscription. An owner must verify tracking, approve the design and assess whether enough data can be collected before launch. When data is insufficient, plan qualitative review instead of promising a statistical result.
Getting started
- Choose one page and one user action. Gather dated observations and check what the available events actually measure.
- Request a brief proposing one change, including its evidence, unknowns, measurement plan and potential adverse effects.
- Have the website and measurement owners review it. Verify tracking and agree on the experiment design, stopping rules and rollback before launching a test.
What you can measure during a pilot
Information quality, relevant follow-up and actually qualified enquiries.
The source · Local adaptation
OpenAI · Amplitude, de l’observation au test d’une amélioration ↗The source describes the principle or workflow. This adaptation and its outcomes have not been independently tested.
Source reviewed Nov 13, 2026