Find off-target searches in Google Ads.
Compare the searches that triggered your ads with what you sell to prepare a list for review.
A table of relevant, ambiguous and potentially unsuitable searches, with source rows and reasons for the owner to check.
What you need
An authorized search terms export from one Search campaign, the period and currency, and an approved description of your products, services and service areas. Start with fifty rows and remove unnecessary personal data before sharing with the assistant. The report does not show every search. A missing conversion does not prove a term is irrelevant; an overly broad exclusion can block future customers.
Getting started
- Export one campaign for a defined period, retain row references and gather the relevance criteria approved by the owner.
- Have the assistant classify searches against your offer with reasons and references, keeping the user’s search separate from the targeted keyword.
- Have the advertising owner check every proposed exclusion, including its match type and scope, before anyone separately changes the account.
What you can measure during a pilot
Accuracy, brand consistency and corrections before publishing.
The source · Local adaptation
Google Ads · examiner les termes de recherche ↗The source describes the principle or workflow. This adaptation and its outcomes have not been independently tested.
Source reviewed Oct 24, 2026