Research & knowledge
Find recurring themes in customer feedback.
Group a small set of comments by topic while keeping references that let you check every finding.
THE RESULT TO AIM FOR
A theme table with supporting feedback, conflicting views and one improvement to examine with your team.
What you need
Twenty authorized, anonymized feedback items, each with an ID, date and channel. Add product or service context and a specific question. This small set does not represent all customers; connected analysis requires checking access and licensing.
Getting started
- Choose a question and prepare twenty dated items, removing unnecessary personal data.
- Request themes linked to original IDs, possible duplicates and conflicting views.
- Read every item, check the grouping and counts, then choose one idea to test.
What you can measure during a pilot
Source quality, missing information and usefulness for the decision.
The source · Local adaptation
Productboard · analyse des retours clients ↗The source describes the principle or workflow. This adaptation and its outcomes have not been independently tested.
Source reviewed Oct 19, 2026